​1.   WHO WE ARE

Apex Regen Wellness (“Apex Regen,” “we,” “our,” or “us”) is a mobile intravenous (IV) wellness company operating in the State of New Jersey. We provide IV hydration therapy, vitamin infusions, intramuscular injections, and related wellness services administered by licensed Registered Nurses at client-chosen locations.

Our website (the “Site”) is a cosmetic / informational website only. It does not directly collect, store, or process any personal information or protected health information (PHI). All client account creation, appointment booking, and health data entry occurs exclusively through our third-party EMR platform, PatientNow, which operates its own HIPAA-compliant infrastructure entirely separate from this Site.

 

Contact Information:

Apex Regen Wellness  •  Apexregenwellness@gmail.com  •  New Jersey

For privacy-related inquiries: contact us through our website or at the contact information provided at the time of your appointment.

 

 

2.    INFORMATION THIS WEBSITE DOES NOT COLLECT

Because this Site is informational and cosmetic in nature, we want to be transparent about what we do not collect directly through this website:

• We do not collect your name, address, email address, or phone number through this Site.

• We do not operate any intake forms, contact forms, or chat widgets that capture personal information on this Site.

• We do not collect, store, access, or transmit any Protected Health Information (PHI) through this Site.

• We do not collect payment information, credit card numbers, or financial data through this Site.

• We do not create user accounts on this Site.

• We do not use session replay tools, keystroke logging, or behavioral tracking beyond standard analytics as described in Section 4.

 

★  Where Your Health Data Lives:  All personal and health information you provide when booking a treatment is collected and stored exclusively by PatientNow, our HIPAA-compliant EMR provider. Apex Regen Wellness does not store this data on our website servers. See Section 6 for full details.

 

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3.   INFORMATION COLLECTED AUTOMATICALLY WHEN YOU VISIT OUR SITE

When you visit our Site, certain technical information may be collected automatically by our web hosting provider and analytics services. This information is used solely for website performance and operational purposes and does not identify you personally.

 

3.1 — Log Data

Our web server may automatically record standard log data when you visit our Site, including:

• Your Internet Protocol (IP) address (anonymized where possible)

• Browser type and version

• Operating system

• Referring URL (the page you came from)

• Pages viewed on our Site and time spent on each page

• Date and time of your visit

This data is retained for up to 90 days for security and performance monitoring purposes and is then deleted. It is not linked to any personal identity.

 

 

3.2 — Cookies

Our Site may use cookies — small text files stored on your device — to enable basic website functionality and analytics. The types of cookies we may use include:

• Strictly Necessary Cookies: Required for the Site to function. These cannot be disabled. They do not track personal information.

• Analytics Cookies (Google Analytics): Used to understand how visitors interact with our Site in aggregate. See Section 4 for full details.

You may control cookie settings through your browser preferences. Disabling cookies may affect the functionality of some pages. By continuing to use our Site, you consent to the use of cookies as described in this Policy.

 

 

4.    GOOGLE ANALYTICS — THIRD-PARTY ANALYTICS

Our Site uses Google Analytics, a web analytics service provided by Google LLC (“Google”), to help us understand how visitors use our Site. Google Analytics collects anonymized, aggregated data about Site traffic and usage patterns.

 

  4.1 — What Google Analytics Collects

• Approximate geographic location (country/region level only)

• Pages visited and navigation paths

• Session duration and bounce rate

• Browser type, device type, and operating system

• Traffic source (how you arrived at our Site)

Google Analytics does NOT collect your name, email address, phone number, or any information that directly identifies you as an individual on our Site.

 

 

  4.2 — IP Anonymization

We have enabled IP anonymization in Google Analytics. This means the last portion of your IP address is masked before any data is stored or processed by Google, preventing identification of individual users by IP address.

 

 

  4.3 — Google's Data Use

Google may use the data collected to contextualize and personalize ads within its own advertising network. This activity is governed by Google’s Privacy Policy, available at https://policies.google.com/privacy. Apex Regen Wellness does not control Google’s data practices beyond the settings available within Google Analytics.

 

 

  4.4 — Opting Out of Google Analytics

You may opt out of Google Analytics tracking at any time using any of the following methods:

• Install the Google Analytics Opt-Out Browser Add-On available at: https://tools.google.com/dlpage/gaoptout

• Adjust your browser’s cookie settings to block analytics cookies

• Use a privacy-focused browser extension such as uBlock Origin or Privacy Badger

 

 

  4.5 — No Cross-Site Tracking

We do not use Google Analytics Remarketing, Google Signals, or any cross-site behavioral advertising features. Analytics data is used solely for understanding aggregate Site performance and improving user experience.

 

 

5.    HOW WE USE THE INFORMATION COLLECTED

The limited technical and analytics data collected through this Site is used exclusively for the following purposes:

• To monitor and maintain the technical performance, security, and stability of our Site

• To understand aggregate visitor behavior and improve the layout, content, and usability of our Site

• To detect and prevent unauthorized access, fraud, or malicious activity

• To comply with applicable legal obligations

We do not use any data collected through this Site for targeted advertising, profiling, automated decision-making, or any purpose unrelated to the operation and improvement of this Site.

 

 

6.    PATIENTNOW EMR SYSTEM & HIPAA COMPLIANCE

When you book a treatment with Apex Regen Wellness, you will be directed to create a client account through PatientNow, our third-party Electronic Medical Records (EMR) and practice management platform. All personal information, health history, appointment data, and Protected Health Information (PHI) is collected, stored, and managed exclusively within the PatientNow platform.

 

 

6.1 — Separation of Systems

The PatientNow platform is entirely separate from this website. Apex Regen Wellness does not transfer, receive, or store any data entered into PatientNow on our website servers. Our website has no access to, and does not interface with, any data stored in PatientNow.

 

 

6.2 — HIPAA Compliance

PatientNow is a HIPAA-compliant platform that operates under the requirements of the Health Insurance Portability and Accountability Act of 1996 (HIPAA), 45 C.F.R. Parts 160 and 164 (the Privacy Rule and Security Rule). As a covered entity and/or business associate, Apex Regen Wellness and PatientNow maintain appropriate administrative, physical, and technical safeguards to protect your PHI as required by federal law.

• All PHI is encrypted in transit using industry-standard TLS/SSL encryption

• Access to PHI is restricted to authorized clinical and administrative personnel only

• PatientNow maintains a signed Business Associate Agreement (BAA) with Apex Regen Wellness as required by HIPAA

• PHI is not sold, rented, or disclosed to third parties except as permitted or required by HIPAA

 

 

6.3 — Notice of Privacy Practices

Your rights regarding your Protected Health Information — including the right to access, amend, restrict use of, and obtain an accounting of disclosures of your PHI — are governed by our separate HIPAA Notice of Privacy Practices, which is provided to you at the time of your first treatment and is available upon request.

 

 

6.4 — PatientNow Privacy Policy

The collection and use of data within the PatientNow platform is governed by PatientNow’s own Privacy Policy and Terms of Service, which you will be presented with upon account creation. Apex Regen Wellness is not responsible for PatientNow’s independent data practices beyond the scope of our Business Associate Agreement.

 

 

7.    DISCLOSURE OF INFORMATION TO THIRD PARTIES

Apex Regen Wellness does not sell, rent, trade, or otherwise disclose any personal information collected through this Site to third parties for commercial purposes. The limited data we collect may be shared only in the following circumstances:

• Service Providers: We may share technical data with our web hosting provider and Google Analytics solely to operate and improve our Site. These providers are contractually prohibited from using your data for any other purpose.

• Legal Requirements: We may disclose data if required to do so by law, court order, subpoena, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Apex Regen Wellness, our clients, or the public.

• Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of our business assets, any data covered by this Policy may be transferred as part of that transaction. We will notify you via a prominent notice on our Site if such a transfer results in a material change to this Privacy Policy.

• With Your Consent: We may share information for any other purpose with your explicit prior consent.

 

 

  8    DATA RETENTION

We retain the limited technical data collected through this Site only for as long as necessary to fulfill the purposes described in this Policy:

• Server Log Data: Retained for up to 90 days for security monitoring purposes, then deleted.

• Google Analytics Data: Retained for 26 months by default within Google’s systems, in accordance with Google Analytics data retention settings. You may opt out at any time as described in Section 4.4.

• Cookie Data: Session cookies expire when you close your browser. Persistent analytics cookies expire according to Google Analytics default settings (up to 2 years).

Health and personal information entered into PatientNow is retained in accordance with applicable HIPAA record retention requirements and New Jersey healthcare record retention laws (minimum 7 years from date of service, or until age 23 for minor clients, whichever is longer).

 

9 .   DATA SECURITY

We take reasonable and appropriate technical and organizational measures to protect the limited data collected through this Site from unauthorized access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and our Site (indicated by “https://” in your browser address bar)

• Regular security assessments of our web infrastructure

• Access controls limiting administrative access to our Site

• Use of reputable, security-vetted third-party service providers

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting information collected through this Site, we will notify affected parties as required by applicable law, including the New Jersey Identity Theft Prevention Act (N.J.S.A. 56:8-163).

 

 

10.    CHILDREN'S PRIVACY — COPPA COMPLIANCE

This website is not directed to children under the age of 13, and we do not knowingly collect any personal information from children under 13 through this Site, in compliance with the Children’s Online Privacy Protection Act (COPPA), 15 U.S.C. §§ 6501–6506.

Apex Regen Wellness does serve clients between the ages of 12 and 17 for IV wellness treatments; however, all such services are provided in person only, with the written consent and physical presence of a parent or legal guardian, as required by our clinical policies and applicable New Jersey law. Minors do not independently create accounts or enter personal information through this website.

If we become aware that a child under the age of 13 has provided personal information through this Site without verifiable parental consent, we will take immediate steps to delete that information. If you believe a child under 13 has submitted information through our Site, please contact us immediately.

 

 

11.    YOUR RIGHTS & CHOICES

 

  11.1 — Rights Regarding Website Analytics Data

With respect to the limited analytics data collected through this Site, you have the following rights:

• Right to Opt Out of Analytics: You may opt out of Google Analytics at any time using the methods described in Section 4.4.

• Right to Manage Cookies: You may control, disable, or delete cookies through your browser settings at any time.

• Right to Know: You may request information about what types of data we collect through this Site by contacting us.

 

 

11.2 — Rights Regarding Your Health Information (PHI)

Your rights regarding Protected Health Information (PHI) — including the right to access, amend, request restrictions on use, receive an accounting of disclosures, and file a complaint — are governed by HIPAA and are detailed in our separate HIPAA Notice of Privacy Practices. Please contact us directly to obtain a copy.

 

 

11.3 — New Jersey Consumer Rights

New Jersey residents may have additional rights under applicable state consumer protection and privacy laws, including the New Jersey Consumer Fraud Act (N.J.S.A. 56:8-1 et seq.). If you believe your privacy rights under New Jersey law have been violated, you may also file a complaint with the:

• New Jersey Division of Consumer Affairs: www.njconsumeraffairs.gov | (800) 242-5846

• New Jersey Office of the Attorney General: www.njoag.gov

 

 

12.    THIRD-PARTY LINKS & EXTERNAL PLATFORMS

Our Site may contain links to third-party websites, social media platforms, or external services (including a link to the PatientNow booking portal). These third-party sites are governed by their own independent privacy policies. Apex Regen Wellness is not responsible for the privacy practices, content, or security of any third-party website.

We encourage you to review the privacy policy of any third-party site you visit through a link on our Site before submitting any personal information. The inclusion of a link on our Site does not constitute an endorsement of that site or its privacy practices.

 

 

13.    DO NOT TRACK (DNT) SIGNALS

Some browsers include a “Do Not Track” (DNT) feature that signals websites not to track your browsing activity. Because there is currently no universally accepted standard for how websites should respond to DNT signals, our Site does not respond to DNT signals in a technically differentiated manner at this time.

You may still opt out of Google Analytics tracking at any time using the methods described in Section 4.4, regardless of your DNT browser setting.

 

 

14.    NOTICE TO CALIFORNIA RESIDENTS — CCPA

Although Apex Regen Wellness is a New Jersey business, we may serve clients who access our Site from California. To the extent applicable, we comply with the California Consumer Privacy Act (CCPA), Cal. Civ. Code § 1798.100 et seq., as amended by the California Privacy Rights Act (CPRA).

California residents have the following rights under the CCPA/CPRA to the extent applicable:

• Right to Know: The right to know what personal information we collect, use, disclose, and sell about you.

• Right to Delete: The right to request deletion of personal information we have collected about you, subject to certain exceptions.

• Right to Opt Out of Sale: The right to opt out of the sale of personal information. Apex Regen Wellness does not sell personal information.

• Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your CCPA rights.

To exercise any applicable CCPA rights, please contact us using the contact information provided in Section 1.

 

 

15.    CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for any other reason. When we make material changes to this Policy, we will:

• Update the “Last Updated” date at the top of this Policy

• Post the revised Policy on this page with a new effective date

• For material changes, provide a prominent notice on our Site for a reasonable period following the update

Your continued use of this Site after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this Policy periodically to stay informed about how we protect your information.

 

 

16.    GOVERNING LAW & DISPUTE RESOLUTION

This Privacy Policy is governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law provisions. Any dispute arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the state and federal courts located in New Jersey.

This Policy is also subject to applicable federal laws including, but not limited to, HIPAA (45 C.F.R. Parts 160 and 164), COPPA (15 U.S.C. §§ 6501–6506), and the FTC Act (15 U.S.C. § 45).

 

 

17.    CONTACT US — PRIVACY INQUIRIES

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

 

Apex Regen Wellness  —  Privacy Officer

 

Mobile IV Wellness Services  •  New Jersey

Contact us through the contact information provided on our website or at the time of your appointment.

We will respond to all privacy-related inquiries within 30 days of receipt.

 

 ℹ  Complaints:  If you believe your privacy rights have been violated and we have not adequately addressed your concern, you have the right to file a complaint with the U.S. Department of Health & Human Services Office for Civil Rights (OCR) at www.hhs.gov/ocr, the New Jersey Division of Consumer Affairs, or the New Jersey Office of the Attorney General.

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LEGAL DECLARATION

This Privacy Policy constitutes a legally binding agreement between Apex Regen Wellness and users of this website. It has been drafted to comply with applicable federal and New Jersey state privacy laws including HIPAA, COPPA, the NJ Consumer Fraud Act, the NJ Identity Theft Prevention Act, and applicable FTC regulations governing privacy disclosures. This document should be reviewed by qualified legal counsel before publication and updated whenever applicable laws or business practices change.

 

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Apex Regen Wellness  •  Website Privacy Policy  •  Version 1.0  •  Effective March 1, 2026  •  State of New Jersey